The secret weapon to selling your property for the most amount of Money in the least amount of Time.
Where do people begin their home searching journey?
Statistics tell us that more than 90% of home buyers start looking Online before they actually call any professional.
While this statistic is huge, very little realtors are using tools to take this opportunity to showcase properties online with the power of technology.
The reason for this is that most realtors do not have a marketing budget they allocate to advertise your property.
Their advertising and marketing toolbox is limited to the MLS.
Today’s Savvy home buyers are expecting to see an online presence of properties for sale, through digital marketing. This may consist of Virtual tours, Cinematic videos, Drone photography etc.
If this is what Savvy buyers are looking for in this demanding market, then why are we not catering to these needs?
Partnering with a Realtor who can cater to today’s savvy home buyers with an interactive experience helps you the Seller in many many ways.
1. Today’s home buyers are looking for a strong digital presence as they don’t have the time to look at numerous listings, go to Open Houses or ask many questions about a property.
They want everything at their fingertips and if they don’t have that, they move on to the next property. Many of the buyers put aside a specific time each day to review properties and if that property poses unanswered questions its scratched from the list. Therefore we should be tuned to the fact that Time is of the essence for home buyers!
2. When having a virtual walkthrough of a property or a movie that presents the property to its full potential, you are creating an experience for the buyer. The purpose of this marketing is to create an experience so strong enough that the buyer actually sees himself and family in the house. This creates an experience in terms of feelings, imagination, and possibilities that the home buyer is looking for in order to connect with the house and make the next move.
3. Technology allows us to offer more than just a 2-D visualization of the property. Today we are able to place the home buyer in the house without them actually having to be there. This allows the buyer to see more detail of the property and not be surprised when they actually come through the house in person.
The element of feeling familiar with the house and removing the surprises often negative surprises allows the home buyer to have a positive image of the property before they actually see it.
Think about Celebrities – We often feel that we know them although we have never met them. This is what we are creating for our home buyers. Our job is to capture all the positives of the property and the lifestyle that comes with it so that the guessing game is eliminated.
4. Technology allows us to market the property to more homebuyers at a single time. Youtube and social media attract many home buyers with the right marketing and advertising.
How does this affect the sale of your home you ask?
The more interest and exposure your home receives the higher the price offers we get on the property.
Time and time again I have home buyers tell me that they fell in love with my listing prior to ever visiting it. Once they visit the property their emotional – logical side of the brain is reinforced even more. A study by Realtor.com found that real estate listings with virtual tours received 87% more views than those without tours!
This may seem like a lot of information but for me its second nature. When it’s time to sell your home or condo, always ask the realtor what their marketing plan for your home is and what budget they have allocated in order to market and advertise your home to today’s online shoppers.